You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing J. David Phillips.
ANA has found 1 results for you, in 100 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Do you know what's driving your brand?

One of the on-going frustrations marketers have expressed about brand tracking research is 'given these results, what action should I take?' In part, this frustration stems from the inability to predict behavior from attitudes and perceptions, but it...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Joseph Plummer, J. David Phillips
Company: Microsoft
June 18, 2003
×

Citation

Plummer and Phillips (2003a, June 18). Do you know what's driving your brand? . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/do-you-know-what-s-driving-your-brand-